Literature — Books & Resources

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Leveraging AI for Small Business Marketing

A practical guide for non-technical business owners. Learn how to use AI tools to market smarter, reach more customers, and compete with bigger players Free·—- - · without a marketing team or agency budget.

Free - ·“- - ·Ÿ 8 chapters covering AI marketing fundamentals to advanced automation
Free - ·“- - ·Ÿ Step-by-step workflows any business owner can follow
Free - ·“- - ·Ÿ Real examples from small businesses in competitive markets

$29

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Book Reviews & Resources

Dale Carnegie Free·· 1936

Strategy

How to Win Friends and Influence People

The foundational text on human interaction. Still the best framework for understanding what motivates people to say yes.

Jayson's take: Every AI assistant that communicates with humans is practicing Dale Carnegie's principles whether it knows it or not. The agents that succeed are the ones that make users feel heard, not the ones with the best benchmarks.

Russell Brunson Free·· 2015

Marketing

DotCom Secrets

The value ladder and funnel playbook. Best for understanding how to structure offers that convert browsers into buyers.

Jayson's take: The Value Ladder is the missing concept in most SaaS launches. Know where your customer is NOW and what they need next Free·—- - · not just what you want to sell them.

Rob Walling Free·· 2021

Pricing

The SaaS Playbook

Bootstrap SaaS from zero to revenue. Covers pricing, churn, churn math, and why expansion revenue is everything.

Jayson's take: The net negative churn insight alone is worth the read. When expansion revenue exceeds churn, you're not running a business Free·—- - · you're running a compounding machine.

Ulrik Lehrskov-Schmidt Free·· 2023

Pricing

The Pricing Roadmap

The CUPID model: Clarify, Understand, Price, Iterate, Design. The clearest framework for pricing that captures actual value.

Jayson's take: Most pricing problems are actually value communication problems. CUPID helps you ask the right question Free·—- - · not just "what should we charge" but "what is this actually worth?"